In one sentence, this new digital revolution we all experience every day creates a radically new business context that impacts on the way people works and organization get managed. Morgan’s book The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization, explores how the workplace is changing with the use of new collaborative software in the web 2.0 – the second stage of development of the Internet, characterized especially by the change from static web pages to dynamic or user-generated content and the growth of social media.
According to Morgan, “people often decry online social media and other forms of electronic communication – including collaborative software – because it reduces the ‘personalness’ of interaction.”
But software-based collaboration is a double-edged sword. If there is a lot of truth to that, it is no less true that social media and collaborative software bring a number of advantages. When people use software as an electronic form of communication in meetings they also normally experience a number of advantages, according to Jacob Morgan:
- The use of the written word is neutral in relation to voice dynamics, intonations, and other associated emotional content.
- It allows time to think and react before answering.
- It gives more control of what one chooses to say
- It puts all participants in the same level playing field, whenever the comments are anonymous.
- There is a gaming quality to collaborative software that makes interactions feel more play like.
The author concludes: “at early stages of interaction, the collaborative software actually increases the depth of interaction by easing the difficulties of interacting with wide ranges of people we don’t know well.”
If you want to learn more about the use of meeting productivity software, please read this short white paper in Slideshare.