The practical outcome of SMART products' room integration to create dynamic interactive wall screens closely resembles an approach known as Roomware®. According to Norbert Streitz, the GMD researcher behind this concept, "Roomware" thrives to make the world around us as the interface to information transforming traditional human-computer interaction into human-human communication and cooperation.

Inspiring installations' ultimate goal is to design rooms which are fully technologically equipped but are minimally invasive to people so they can be maximising their attention to human-human communication and collaboration. Making SMART products "room aware" is really the ultimate challenge for the system integrator.

The vast majority of AV resellers are currently adapting their business strategies to compensate for lowering margins in LCD multimedia products, as these enter their post-maturity stage. Room control and systems integration are an attractive business development path, yet not exempt of perils. Project design capabilities and project management skills are difficult to develop. Most companies rely on their own providers' specifications and training for presenting their projects but the lack of industry standards can make their live miserable as one manufacturers product or accessories does not normally talks to other manufacturers complementary product.